One New Year’s resolution down! Actually, it was a resolution I made New Year 2011, but who’s counting? I finally finished the book that I’ve been working on for, oh well – way too long. Enough buildup, here it is …
I was teaching a workshop to help artists and crafters figure out how to sell their work online. When I decided to expand the written materials into a book, I had no idea that the 6-page handout would grow to 72 pages, with 28 photographs and screen shots to show readers what their options are and how to decide what venues are best for their work, like this shot of the front page of my Etsy shop:
Or this illustration about how to resize the images you post online so they’re not as easy to steal:
I also included profiles of six of my favorite artists: a photographer, painter, mixed media collage artist, printmaker, natural perfumer, and writer — who are all at very different places on the continuum of using the internet to sell and market their arts and crafts. I’ll be posting some of the profiles here, so you can meet them and draw inspiration from their art and the work they’re putting into showing and selling it online.
In conjunction with the book, I started a Facebook group where artists can network and support one another in selling their work online. You’re welcome to join it, whether you buy the book or not.
And now for the tip of the day, which isn’t in the book (already working on the second edition!) Yes, you may sell the same items in your Etsy and Artfire shops. If it’s a one-of-a-kind piece it can be nerve-wracking to list in both, because if it sells from one store you need to immediately remove it from the other. But I list my ebooks in both shops. If you have duplicates of anything that you make, it’s good to get the exposure in both venues.
And a related tip: don’t use the same description in both listings. From my research, people advise that you change at least 30% of the language, because Google’s search results ranking, released in February 2011 (called Panda) penalizes duplicate postings.
I listed the ebook on Etsy yesterday, and just now put the listing up on Artfire. If you’re curious, you can check out how I changed the descriptions. I’ll check my Google Analytics to see whether I’ve been Panda slapped — that’s what they call it when your traffic goes way down because the Google algorithm is displeased with some aspect of your website.