An artist asked me for some ideas of how to get posters or cards printed without spending too much. A great question, and especially important for those just starting out. Here are some tips:
1. Local printers: People often assume that online printers will have lower prices than local print shops, but that’s just not true. For one thing, remember that you don’t need to pay shipping when you use a local printer. Also, if you’re selling your work you should have a reseale tax number, provide that to the printer so they don’t charge you tax.
In addition, local printers will likely offer more flexibility and personal contact than online services. Ask them what you can do to keep your expenses down, such as use different weight paper, order more cards or posters to bring the price per print down, batch your prints or cards onto a large sheet that you (or they) will cut to size, etc. Find out whether they are charging you for any part of the workflow that you can learn to do yourself, such as file-setup.
Make a list of all of the printers in your area. Get estimates from each of them to compare prices. If you like one that charges slightly more, ask whether they will meet a competitor’s price.
2. Costco: I’ve spent a lot of time in online forums with professional photographers. A surprising number of them have the work that they sell printed by Costco, which generally has very competitive prices. Get to know the people who work at the printing division of your local Costco, and ask them about getting the best quality from your order.
3. Copy shops: see whether you can get a quality print at a copy shop, rather than a printer. The prices will likely be much lower. If the inks or paper they use aren’t archival, however, don’t misrepresent the quality of the print. Generally your prices for work that is not archival should be significantly less than when you’re using archival materials.
4. Online printers: Again, make a list of several online printers and compare prices. Remember to add in shipping charges, which vary widely.
Plan far enough ahead so that you can select the slowest, least expensive shipping option.
Search online for coupons for discounts or free shipping, and subscribe to their newsletters or Facebook business pages to get special offers.
If an online printer has a brick and mortar store nearby, find out whether they will let you pick up in person to avoid the shipping charge.
When ordering from an online printer that does business in your state, they will charge you sales tax, so before you order make sure they will let you scan and email your tax resale certificate.
Finally, figure out whether you really need to get prints made. Are you selling online? If so, you should be printing on demand when you have an order, rather than spending money up front for things that may not sell. If you’re planning to sell at craft shows, or trying to place your work in a gallery or store, figure out what you can realistically sell before ordering prints.
Do you have any other tips about how to save money on prints?