Cards Hot Off the Press!

You know that rush of relief when you check things off that have been haunting your to-do list for too long? I am supremely happy that I met one of my biggest goals before the end of 2014. Way back in March I told you that the wonderful sales rep who was selling my greeting cards to stores stopped repping. It took me awhile to scramble back to my feet, to decide to sell my cards on my own, and to master the many moving parts involved in that.

Greeting cards

Designing a brochure was a big part of the project, since I can’t go visit each store to show them my cards. I kept it simple (just the facts, ma’am) – a nice large photo of each card, its number, and basic info.

Greeting cards

My wonderful local printer, Jayne at Cerrito Printing, made the process easy and affordable, and I think the brochure turned out beautifully! Hummingbird cards take up 3 pages, the largest portion of my line.

Greeting cardsButterfly cards are really popular.

Greeting cardsA lot of garden stores order the flower cards, and few can resist the squirrels!

Greeting cardsThe back page has an enlarged image of my favorite card and more order info. But wait, by the time the brochure was printed I had added another large task to my to-do list – I decided to design eight new cards. When those were all printed (thanks, Cerrito Printing!) I designed an insert page to show them off, and even had room for an order form.

Greeting cards

So now I’m well on my way selling my own cards, a lot of work but really fulfilling. If you know of any shops that carry my kinda greeting cards, also garden stores or nurseries, send me an email with the name of the store and I’ll contact them! You can click here to see my entire card line, and here’s a link to the brochure as a pdf

Buy Local, Sell Local (part 1)

Don’t jump to conclusions — I’m not going to preach to you to do all your shopping and selling locally. After all, in my book Sell Your Artwork and Crafts Online and my workshops on that subject I teach people to reach way beyond their neighborhoods and cities to show and sell their art.

Etsy home page

But sometimes it just makes a whole lot more sense to do business locally. For years I’ve had my business cards and the postcards for my Open Studios printed by various online printers. Then last year I amped up my business to sell greeting cards to stores through my magnificent sales rep Tamara Holland of Bean Up The Nose Art (hey guess what, she’s also local, just over the bridge in Marin).

Bean Up The Nose Art

Logo courtesy of © Bean Up The Nose Art

Forget having the cards printed online — think of the shipping delays and costs. I also need to be able to meet in person with the printer to make sure the cards come out perfectly. I checked around – boy, there are a lot of printers in the Bay Area. But guess what, the best one by far that I found is less than two miles from my house!

Cerrito Printing

Logo courtesy of © Cerrito Printing, Inc.

Cerrito Printing is a full-service, family-owned and operated printing business at 1600 Kearney Street in El Cerrito. They offer offset and digital printing services to Bay Area (and beyond) companies of all sizes, and also provide layout and design services. Every contact I have with Jayne has been a complete pleasure. She’s so easy to work with, accommodates my requests, and answers my newbie greeting-card manufacturer questions. And most important, the quality of the cards is better than any other printer I’ve used.

Greeting cards

She worked with me to get to a price that was better than any other local or online printer I looked into. And what a relief not to have to deal with the complicated requirements of online printers, each one with its different rules and recommendations buried in various menus, forms, and links — and the tortuous upload procedures. I copied my files onto a flash drive and drove the 1.5 miles (getting the picture?) to Cerrito Printing, had a nice chat with Jayne and Bud, patted Rocky their pup, and that was that! When the cards were done – amazingly quickly – I got a phone call. Has Vistaprint called you lately? I think not.

Cerrito Printing

Photo courtesy of © Cerrito Printing

I just completed my third card order with Cerrito Printing, and I look forward to many more! If you’re wondering what’s happening with all of those greeting cards stay tuned for Part 2:Selling Local.