Learn to sell your art online

Are you an artist or crafter who has been thinking about finally taking the plunge to sell your artwork online? How long has starting an Etsy shop been on your “To Do” list? Are you stymied by not knowing where to start, confused by all of the options, uncertain where you fit in?

Smugmug home page

Bay Area artists, this workshop is for you! Introduction to Selling Your Artwork Online is my overview class designed to teach you the many different options to market and sell your artwork and/or crafts on the internet. Learn the pros and cons of having your own website, selling through print-on-demand websites, selling your handmade work on Etsy or similar sites, using blogs and other social marketing tools, and much more. This information will save you countless hours you’d have to spend to do the research and experimentation on your own, and save you from wasting time and money on the wrong kind of venue for your situation.

Product shot example

The workshop will be held on Sunday April 14th from noon to 3:30 at The Village Shops and Galleries, 10330 San Pablo Ave (between Stockton and Eureka), in El Cerrito. The cost is $65, which includes an extensive handout.

Facebook business page

Facebook business page

If you have a smartphone or laptop, you can bring it, but it’s not required.  We’ll cover what has been preventing you from beginning to sell online, what kinds of skills you need, how to keep yourself motivated, social media marketing, and much more.

Twitter page

Twitter page

Space is limited and pre-registration for the workshop is required.  If you have any questions or want to pre-register, just email me at heidirand[at]gmail.com
If you’re not in the Bay Area, check out my book. You’ll find links to see a preview of it at Amazon, and to order it in pdf format, kindle format, print, and more!

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New book: Sell Your Artwork and Crafts Online

One New Year’s resolution down! Actually, it was a resolution I made New Year 2011, but who’s counting? I finally finished the book that I’ve been working on for, oh well – way too long. Enough buildup, here it is …

Book cover Sell Your Artwork & Crafts Online

I was teaching a workshop to help artists and crafters figure out how to sell their work online. When I decided to expand the written materials into a book, I had no idea that the 6-page handout would grow to 72 pages, with 28 photographs and screen shots to show readers what their options are and how to decide what venues are best for their work, like this shot of the front page of my Etsy shop:

The homepage of my Etsy shop

Or this illustration about how to resize the images you post online so they’re not as easy to steal:

Resized photo to post online

I also included profiles of six of my favorite artists: a photographer, painter, mixed media collage artist, printmaker, natural perfumer, and writer — who are all at very different places on the continuum of using the internet to sell and market their arts and crafts. I’ll be posting some of the profiles here, so you can meet them and draw inspiration from their art and the work they’re putting into showing and selling it online.

In conjunction with the book, I started a Facebook group where artists can network and support one another in selling their work online. You’re welcome to join it, whether you buy the book or not.

Facebook page for selling art online

And now for the tip of the day, which isn’t in the book (already working on the second edition!) Yes, you may sell the same items in your Etsy and Artfire shops. If it’s a one-of-a-kind piece it can be nerve-wracking to list in both, because if it sells from one store you need to immediately remove it from the other. But I list my ebooks in both shops. If you have duplicates of anything that you make, it’s good to get the exposure in both venues.

And a related tip: don’t use the same description in both listings. From my research, people advise that you change at least 30% of the language, because Google’s search results ranking, released in February 2011 (called Panda) penalizes duplicate postings.

I listed the ebook on Etsy yesterday, and just now put the listing up on Artfire. If you’re curious, you can check out how I changed the descriptions. I’ll check my Google Analytics to see whether I’ve been Panda slapped — that’s what they call it when your traffic goes way down because the Google algorithm is displeased with some aspect of your website.