Profile of Poet Toni Wynn

Today, in honor of national Poem In Your Pocket Day, I take great pleasure in introducing you to poet Toni Wynn.
Color Voices Place
Color Voices Place
Poetry of California’s Central Coast.
Toni Wynn, Carla Martinez and the late John Sousa.
Sea Moon and Mille Grazie Presses.
A few months back in these pages you met Kayla Garelick, a wonderful abstract photographer and mixed media artist profiled in my new book about selling artwork and crafts online. Including a profile of Toni, who’s also a writer, arts educator and museum consultant, helped me broaden the scope of the book beyond the usual list of suspects: fine artists, photographers, craftspeople, etc. Many people don’t realize the vast opportunities to market and publish writing online, including on venues often seen as limited to the visual arts.
Toni Wynn book Ground
Toni places her poetry and other writing online in a few different ways, with more in the works as time permits. (Can you relate to that?) When the Shakespeare Press Museum (SPM), which published Toni’s book Ground, a hand-bound, letterpress, limited edition of original poetry about the earth, stopped selling the book online, she realized that she needed more control over selling her work. SPM was selling Ground on Etsy, and Toni plans to open her own Etsy shop to sell it and other limited-edition broadsides (single sheets of original poems paired with visual art).
Toni Wynn website
Toni has all the basics down. She designed her own website (above shows part of the home page), which she maintains through Squarespace. The site includes a list of her publications and a page of her poems.
Toni Wynn blog
Her blog, “Call Your Mother,” is both on Blogspot and hosted directly through her website. She writes on the blog with great heart and humor about a range of topics, including her amazingly talented and adventurous children.

Toni also hosts a blog and runs a Facebook page for an arts + STEM (science, technology, engineering and math) project called “Jam: Jazz and Visual Art in Engineering.” “Jam” is a collaboration between the Hampton University Museum and HU’s School of Science, Engineering and Technology.

Jam blog

Toni enjoys dipping into others’ work and thoughts online, and even at this early stage, likes being a part of what she poetically calls “borderless communities.” She has a profile on Goodreads, and she frequently posts comments and reviews on the site.

Are you a writer interested in sharing your work online? What sites have you found?

If you’d like to learn more about selling your work online, check out my book Sell Your Artwork & Crafts Online: An Insider’s Guide to the Worldwide Arts Market.  And please join the facebook page I started for people to network with other artists interested in selling online, where you can post questions and comments, share your progress and frustrations, and find the free tips that I post about selling online.

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New book: Sell Your Artwork and Crafts Online

One New Year’s resolution down! Actually, it was a resolution I made New Year 2011, but who’s counting? I finally finished the book that I’ve been working on for, oh well – way too long. Enough buildup, here it is …

Book cover Sell Your Artwork & Crafts Online

I was teaching a workshop to help artists and crafters figure out how to sell their work online. When I decided to expand the written materials into a book, I had no idea that the 6-page handout would grow to 72 pages, with 28 photographs and screen shots to show readers what their options are and how to decide what venues are best for their work, like this shot of the front page of my Etsy shop:

The homepage of my Etsy shop

Or this illustration about how to resize the images you post online so they’re not as easy to steal:

Resized photo to post online

I also included profiles of six of my favorite artists: a photographer, painter, mixed media collage artist, printmaker, natural perfumer, and writer — who are all at very different places on the continuum of using the internet to sell and market their arts and crafts. I’ll be posting some of the profiles here, so you can meet them and draw inspiration from their art and the work they’re putting into showing and selling it online.

In conjunction with the book, I started a Facebook group where artists can network and support one another in selling their work online. You’re welcome to join it, whether you buy the book or not.

Facebook page for selling art online

And now for the tip of the day, which isn’t in the book (already working on the second edition!) Yes, you may sell the same items in your Etsy and Artfire shops. If it’s a one-of-a-kind piece it can be nerve-wracking to list in both, because if it sells from one store you need to immediately remove it from the other. But I list my ebooks in both shops. If you have duplicates of anything that you make, it’s good to get the exposure in both venues.

And a related tip: don’t use the same description in both listings. From my research, people advise that you change at least 30% of the language, because Google’s search results ranking, released in February 2011 (called Panda) penalizes duplicate postings.

I listed the ebook on Etsy yesterday, and just now put the listing up on Artfire. If you’re curious, you can check out how I changed the descriptions. I’ll check my Google Analytics to see whether I’ve been Panda slapped — that’s what they call it when your traffic goes way down because the Google algorithm is displeased with some aspect of your website.